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Caught in the dreadful financial balancing act, majority of start-ups regard marketing as superfluous activity and end up by not making an investment in it. Yet the irony is that abandoning marketing altogether curtails a business’s growth, for..Read More

Every business has its own success story to share about how they got started on a shoestring and managed to survive among the competitors with tight budgets and high operating costs.  Today, while some small/medium businesses consider making ..Read More

With the advancement in technology, search engines operate like workhorses for users eager to obtain information quickly. I.e., rather than depending on word of mouth, consumers today rely on search engines to help them find the product/service they ..Read More

Considering 2018 an epitome for user experience (UX), the revolution in this field has continued to embrace its impact in 2019 as well. Digital design, over the last few years, has undergone a tremendous change and is constantly improving with new up..Read More