Caught in the dreadful financial balancing act, majority of start-ups regard marketing as superfluous activity and end up by not making an investment in it. Yet the irony is that abandoning marketing altogether curtails a business’s growth, forcing companies to operate in an even more restrictive budget.
However, for a start-up, the marketing process, especially B2B, is indeed challenging in the present competitive market. These include:
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Technology integration
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Marketing and sales alignment
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Choosing the right audience
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Globalisation of marketing
To help such struggling start-ups, we, with the help of experts from top lead generation company in India, have enlisted a few surefire B2B marketing techniques to obtain the leads and convert them into long-term customers.
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Develop engaging blogs - As per a report, start-ups with informative yet engaging blogs acquire 98% more leads. As a newbie in the existing market, to build your company’s reputation, create and maintain useful blogs in your business website. These will not just improve your online visibility, but also demonstrate subject-matter expertise in the domain to which your service/product belongs.
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Optimise your website - 76% of the users never scroll beyond the first page of the search results. Hence creating merely a website won’t add value business. Instead, make it an SEO powered site and make it optimised for what your prospects might look for in your service/product. Keep your site clean and minimal. Make it simplified, yet offer every detail about your service/product. In order to accomplish this, go for less text and more graphics.
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Shoot cold Emails - Cold Emails continue to be one of the best B2B marketing techniques. Send a personalised email to each company, and make sure that you customise each Email accordingly, stating how your service/product can solve their existing issues or how it can improve their revenue, profits and growth. However, before sending the Emails, research about the organisations you ideally want to convert into your loyal customers and identify who is the go-to person to get in touch with.
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Leverage on social media platforms - This is one of the most popular B2B strategies among the start-ups. Make an investment in short informational videos ( include social impact, case studies, and product demos). Upon development of the video promote them organically on various platforms including Twitter, Facebook, YouTube, etc. In addition, you can feature the videos either in your blog or link it in your email signature. To obtain more traffic, you can use paid platforms such as Google Ads, Linkedin campaigns, etc.
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Study your competitors - As the saying goes, “keep your friends close, but keep enemies closer,” analysing your competitors’ service/product can you find a loophole in your offering and fine-tune them. By doing so, you can tell your customers how your offering is different & better from others. Need any help in studying the market or competitors, take assistance from experts from the best lead generation company in India.
While the B2B strategies can work great if incorporated in the right manner, remaining updated and optimising your strategies is a must in the competitive market.