We all know how eCommerce has made shopping quite easy for individuals. No more hassle of carrying those heavy shopping bags and strolling around the busy shopping malls. One can sit in the comfort of their home and surf through products, and purchase them. However, Designing an e-commerce website is not as easy as shopping on it. From the performance of the site to the commitment of the user, a designer needs to take care of everything. While the development of a regular web page requires many resources, the development of an e-commerce site makes you face even more challenges.
The real challenge lies in attracting potential customers to your E-commerce platform. So, make sure your eCommerce site is easy to use and intuitive.
Here are some of the tips that you must follow to design a perfect e-commerce site:
#1 Adapt your design to your products
Compatibility is the key when developing an e-commerce website. Maintaining your design’s compatibility with what you are selling is what requires your attention in the first place. Everything, including images, colors, and texts, should perfectly define your website.
#2 Understanding the Consumer
It’s very necessary to understand why a person would become your client. To avoid losing customers, make sure you understand their requirements and develop a website based on the evaluation of customer needs. It is important to create a website according to your customer’s need, not what you think they need. Try to keep your best products on the top of the page itself, as sometimes, it’s helpful for the customer to select something that’s on the top than to search for it.
#3 Presentation and adequate descriptions of products
Doing a propaganda is not always necessary, but when it comes to an E-commerce website, you need to boast about the qualities of your product. When displaying your merchandise, make sure you use HD images from more than three different angles. Remember that in the case of an online store, photos are the only ways to examine products.
Also, in the process of developing an eCommerce website, it is important to get it done on a trusted designing platform like WooCommerce or Magento. It makes the site trustworthy and user-friendly. Make sure to build a design that not only attracts the consumers but makes them want to explore more. It’s a key to more sales. Choose a design that highlights a product on each page. Do not let your customers waste a lot of time searching for a category page or product. Lack of information can cause customers to leave and reach other websites.
On the other hand, when you specify an incorrect size or color, you run the risk of losing valuable customers, due to dissatisfaction. Find ways to offer consumers all the information they would require to make a purchase.
#4 Website performance
Website performance is one of the basic rules that is always appreciated on all the search engines. The speed of the site is a major cause why people move away from some sites. Think about it, would you like to see that loading sign on a website for more than 5 seconds? The speed of a website should always be under check. Not only on a desktop but also on mobile and tablets. The website should be optimized in a way that people can access it on any device that’s handy. Notably, these are some rules that always improves the user experience.
#5 Shopping cart design & simplicity
Shopping cart design is actually one of the most important parts of the website. A good shopping cart allows users to add, review or remove multiple products from the cart quite easily. When designing a shopping cart, be sure to include photos of functional products, comments, and a convenient search bar.
Also, the journey from where a user wants to sign up, along with the searches that are done up to the checkout should be processed in a very hassle-free and flexible manner.
#6 Easy payment process and authenticity
A successful e-commerce site must also guarantee the maximum possible ease of purchase. Easy payment process helps you attract more motivated customers to your website. So, forget the multi-page payment forms and Opt for one-page payment features.
Remember, people would never trust you with their money if there’s any kind of doubt. Doubts arise due to bad payment gateways, and buyers get frustrated when they come to know that the mode of the payment would be accessible only if they have a certain card or only cash, or the area they live in is beyond the reach of the company.
Allow users to pay through Paypal or through other types of payment gateways other than Visa or Mastercard. When designing an online store, be sure to offer a lot of payment options so that your site can serve more customers from different regions.
Never fall short of words to talk about your website everywhere while not compromising the quality. It’s the branding that’ll invite people to come to you and the quality that’ll make them stay with you.